Throughout the month of September and until the 8th of October, TikTok is transformed and becomes a fashion platform.
The Chinese social network hosts important fashion shows: Saint Laurent, Louis Vuitton and Celine, but also Puma and JW Andreson.
Some of the most famous tiktokers will make their debut on the catwalk and it will be possible to purchase exclusive capsule collections that can only be found on TikTok.
“TikTok is an amazing innovative platform for creative expression merging the worlds of fashion, music, art and design,” says Stacey Bendet, CEO and Creative Director of Alice + Olivia. “I love the creativity it provides for brands in terms of sharing our clothes and connecting with our customers. Collaborating on a fashion week capsule to support inclusivity and diversity was really fun to work on and I can’t wait to see the content created with our designs!”
Check out the schedule here:
9/2 - Louis Vuitton Men’s Runway
9/6 - ‘Fashion Essentials’ with Wisdom Kaye
9/9 - Saint Laurent Runway
9/18 - ‘Get The Look’ with Ariam
9/28 - JW Anderson Collection Reveal
10/8 - TikTok Runway Odyssey with PUMA and Alice + Olivia
